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Social Media Marketing with Meta Ads

The Social Media Marketing with Meta Ads course equips marketers, entrepreneurs, and future social media experts to leverage Meta’s advertising tools, specifically Facebook and Instagram.

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Certificate :

After Completion

Start Date :

10-Jan-2025

Duration :

30 Days

Course fee :

$150

COURSE DESCRIPTION:

  1. The Social Media Marketing with Meta Ads course equips marketers, entrepreneurs, and future social media experts to leverage Meta’s advertising tools, specifically Facebook and Instagram.

  2. Participants will receive comprehensive training on developing, overseeing, and enhancing paid advertising campaigns to meet objectives like brand visibility, lead acquisition, and sales conversions.

  3. The curriculum includes hands-on activities and professional guidance to ensure effective learning.

  4. Attendees will gain proficiency in using Meta Ads Manager for campaign management.

  5. The course emphasizes creating targeted campaigns that resonate with specific audience segments.

CERTIFICATION:

  1. ertificate of Completion from the training provider.
  2. Prepares participants for the Meta Certified Digital Marketing Associate Exam.

LEARNING OUTCOMES:

By the conclusion of the course, participants will possess the skills to:

  1. Grasp the basics of Meta advertising and its environment.

  2. Establish and oversee campaigns through Meta Ads Manager.

  3. Craft engaging ad creatives and copy for Facebook and Instagram.

  4. Implement sophisticated targeting methods to connect with the ideal audience.

  5. Evaluate campaign outcomes and enhance for improved performance.

  6. Formulate budget-friendly strategies to meet marketing goals.

  7. Leverage insights to refine advertising approaches.

  8. Monitor industry trends to stay competitive in Meta advertising.

  9. Collaborate with teams to align campaigns with brand objectives.

  10. Test and iterate on ad formats for maximum engagement.

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Course Curriculum

Introduction to Social Media Marketing
  1. Overview of social media marketing trends and opportunities
  2. Understanding Meta’s advertising ecosystem
  3. Setting up a Meta Business Manager account
Campaign Setup and Objectives
  1. Choosing the right campaign objectives (awareness, consideration, conversion)
  2. Setting budgets and bid strategies
  3. Structuring ad campaigns: campaigns, ad sets, and ads
Audience Targeting
  1. Using Core, Custom, and Lookalike Audiences
  2. Leveraging demographic, interest, and behavioral data
  3. Retargeting strategies to engage past visitors and customers
Ad Creation and Design
  1. Crafting effective ad copy and calls-to-action
  2. Designing visually engaging ads using Meta’s creative tools
  3. Exploring different ad formats: single image, carousel, video, and story ads
Campaign Management and Optimization
  1. Monitoring ad performance metrics: reach, impressions, CTR, and ROI
  2. A/B testing ad creatives, targeting, and placements
  3. Adjusting bids and budgets for improved performance
Advanced Strategies and Features
  1. Running ads on Instagram and Messenger
  2. Using Meta Pixel for tracking and analytics
  3. Exploring Catalog Sales and Dynamic Ads for e-commerce
Analytics and Reporting
  1. Understanding Meta Ads Manager dashboards
  2. Creating detailed campaign performance reports
  3. Interpreting insights to refine strategies
Preparing for Meta Certification
  1. Exam overview and preparation strategies
  2. Practice questions for Meta Digital Marketing Associate Certification
  3. Tips for maintaining certification and staying updated

Training Features

Live Ad Campaign Demonstrations

Real-time walkthroughs of setting up and optimizing campaigns.

Hands-On Practice

Create and manage mock campaigns using Meta Ads Manager.

Expert Feedback

Personalized reviews of your ad strategies, copy, and designs.

Access to Case Studies

Analyze successful campaigns to understand best practices.

Interactive Quizzes

Test your knowledge with practice questions after each module.

Resource Library

Downloadable guides, checklists, and ad templates.

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