Back

SEO Fundamentals

The SEO Fundamentals course equips learners with crucial skills to enhance website optimization for search engines, increasing organic traffic and visibility on platforms such as Google and Bing.

Explore courses
Register Now
Certificate :

After Completion

Start Date :

10-Jan-2025

Duration :

30 Days

Course fee :

$150

COURSE DESCRIPTION:

  1. The SEO Fundamentals course equips learners with crucial skills to enhance website optimization for search engines, increasing organic traffic and visibility on platforms such as Google and Bing.

  2. Tailored for both novices and marketing experts, the course addresses core concepts of on-page, off-page, and technical SEO.

  3. It includes instruction on tools and methodologies for crafting successful SEO strategies.

  4. Participants will gain insights into evaluating website performance and aligning SEO initiatives with business objectives.

  5. This comprehensive training aims to empower individuals to effectively navigate the SEO landscape.

CERTIFICATION:

  1. Completion certificate issued by the training provider.

  2. Equips participants for certifications recognized in the industry, including: 

  3. Google Analytics Certification, HubSpot SEO Certification, and Yoast SEO for Beginners Certification.

LEARNING OUTCOMES:

By the conclusion of the course, participants will possess the skills to:

  1. Grasp the basics of search engine optimization and its significance in digital marketing.

  2. Conduct keyword analysis to discover valuable keywords relevant to their industry.

  3. Enhance website content, metadata, and architecture for better search engine visibility.

  4. Create link-building tactics to boost domain authority.

  5. Evaluate website performance utilizing SEO tools such as Google Analytics and Search Console.

  6. Keep abreast of SEO trends and algorithm changes to sustain search rankings.

  7. Implement on-page and off-page SEO techniques for comprehensive optimization.

  8. Monitor competitors’ SEO strategies to identify opportunities for improvement.

  9. Utilize local SEO practices to enhance visibility in regional searches.

  10. Regularly audit website for technical SEO issues to ensure optimal performance.

Enroll Now

Course Curriculum

Introduction to SEO
  1. What is SEO and why it matters
  2. Understanding how search engines work
  3. Key SEO concepts: ranking factors, SERPs, and algorithms
Keyword Research and Content Optimization
  1. Using tools like Google Keyword Planner and Ubersuggest
  2. Identifying long-tail vs. short-tail keywords
  3. Crafting SEO-friendly titles, headings, and meta descriptions
On-Page SEO
  1. Structuring content with proper headers and tags
  2. Optimizing images and alt text
  3. Improving website speed and mobile-friendliness
Off-Page SEO and Link Building
  1. Importance of backlinks in SEO
  2. Strategies for acquiring high-quality links
  3. Avoiding black-hat SEO practices
Technical SEO
  1. Website architecture and navigation best practices
  2. Understanding sitemaps and robots.txt
  3. Identifying and fixing crawl errors
Analytics and Performance Tracking
  1. Setting up Google Analytics and Search Console
  2. Tracking key metrics: organic traffic, bounce rate, and rankings
  3. Using reports to refine SEO strategies
Local SEO
  1. Optimizing for local search results
  2. Setting up and managing Google My Business listings
  3. Strategies for location-specific keywords and reviews
  1. Voice search optimization
  2. Impact of AI and machine learning on SEO
  3. Preparing for algorithm updates

Training Features

Real-World Projects

Hands-on activities to optimize websites for real-world scenarios.

Access to Premium SEO Tools

Free trials or demonstrations of tools like SEMrush, Ahrefs, and Moz.

Practical Assignments

Keyword research, content optimization, and backlink analysis exercises.

Interactive Quizzes

Reinforce learning with quizzes at the end of each module.

Expert-Led Tutorials

Learn from industry professionals with years of SEO experience.

Resource Library

Downloadable checklists, templates, and SEO guides.

Get in Touch

    Our Relevant Courses list