Product Management Fundamentals
This course offers an in-depth overview of product management, focusing on key skills, tools, and frameworks necessary for overseeing a product’s lifecycle from conception to launch and further.
Certificate :
After Completion
Start Date :
10-Jan-2025
Duration :
30 Days
Course fee :
$150
COURSE DESCRIPTION:
- This course offers an in-depth overview of product management, focusing on key skills, tools, and frameworks necessary for overseeing a product’s lifecycle from conception to launch and further.
- Participants will gain insights into formulating a product strategy, prioritizing features, collaborating with cross-functional teams, and delivering products that align with customer requirements and business objectives.
- Additionally, the course will cover best practices in market research, product roadmaps, and stakeholder management, providing you with the essential knowledge to thrive as a product manager.
CERTIFICATION:
Certified in Product Management Fundamentals.
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LEARNING OUTCOMES:
By the conclusion of the course, participants will possess the skills to:
-  Grasp the Essentials of Product Management – Acquire a comprehensive understanding of the key responsibilities and competencies necessary for effective product management.
-  Formulate a Product Strategy – Master the process of defining and aligning product vision, strategy, and objectives with overarching business goals.
- Execute Market Research Leverage customer insights, data, and market analysis to uncover opportunities and validate product concepts. .
Course Curriculum
- Overview of product management and its importance in business
- The role and responsibilities of a product manager
- Key skills and qualities of a successful product manager
- Defining product vision, strategy, and goals
- Aligning product strategy with company objectives
- Creating a product roadmap and communicating the vision
- Conducting market and customer research
- Using surveys, interviews, and analytics to gather insights
- Identifying customer pain points and unmet needs
- Techniques for brainstorming and ideation
- Validating product ideas through MVPs (Minimum Viable Products) and testing
- Gathering feedback and iterating on product concepts
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- Building and managing a product roadmap
- Using prioritization frameworks (e.g., MoSCoW, RICE, or Kano Model)
- Balancing short-term and long-term product goals
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- Working with engineering, design, marketing, and sales teams
- Managing stakeholder expectations and communication
- Facilitating product development sprints and iterations
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- Planning and executing a successful product launch
- Creating go-to-market strategies and marketing campaigns
- Coordinating with sales and customer support for a smooth launch
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Training Features
Interactive Learning Modules:
Self-paced, engaging lessons with practical exercises and real-world case studies.
Product Management Tools and Templates:
Access to commonly used product management tools, such as roadmaps, prioritization matrices, and market research templates.
Expert-Led Video Tutorials:
Instructional videos featuring industry experts sharing their experiences and insights on successful product management practices.
Case Studies and Real-World Examples:
In-depth analysis of successful product management stories from leading companies to understand key challenges and best practices.
Final Capstone Project:
A hands-on project where learners create a product strategy, roadmap, and go-to-market plan for a hypothetical product, demonstrating their ability to apply the course concepts.
Collaborative Group Discussions:
Opportunities to collaborate with peers in online discussions to share experiences, insights, and strategies for effective product management.
Certification
A globally recognized certificate upon completing the course.
