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PPC Advertising Basics

Understand the fundamentals of Pay-Per-Click (PPC) advertising, a powerful method for attracting targeted visitors and boosting conversions.

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Certificate :

After Completion

Start Date :

10-Jan-2025

Duration :

30 Days

Course fee :

$150

COURSE DESCRIPTION:

  1. Understand the fundamentals of Pay-Per-Click (PPC) advertising, a powerful method for attracting targeted visitors and boosting conversions.

  2. This course includes key concepts, tools, and strategies for executing successful PPC campaigns on platforms such as Google Ads, Bing Ads, and social media.

  3. Ideal for newcomers, it equips you with the necessary skills to design, enhance, and oversee PPC campaigns that yield quantifiable outcomes.

  4. Learn to effectively manage your advertising budget while maximizing return on investment.

  5. Gain insights into performance metrics to refine your campaigns for better results.

CERTIFICATION:

  1. Earn a Certified Local SEO Specialist credential, showcasing your expertise in optimizing businesses for local search.

LEARNING OUTCOMES:

By the conclusion of the course, participants will possess the skills to:

  1. Grasp the basics of Local SEO and its significance for small enterprises.

  2. Enhance your Google Business Profile to increase visibility.

  3. Conduct local keyword research to reach the appropriate audience.

  4. Establish and oversee local citations and directory entries.

  5. Apply on-page SEO techniques specifically designed for local queries..

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Course Curriculum

Introduction to PPC Advertising
  1. What is Pay-Per-Click (PPC) advertising?
  2. How PPC differs from other forms of digital advertising.
  3. Importance of PPC for businesses of all sizes.
  4. Overview of popular PPC platforms: Google Ads, Bing Ads, and social media ads.
Understanding PPC Terminology
  1. Key terms: CPC, CTR, Quality Score, Ad Rank, ROI, and ROAS.
  2. Types of campaigns: Search, Display, Shopping, and Video.
  3. Overview of bidding strategies: Manual, automated, and enhanced CPC.
Setting Up a PPC Campaign
  1. How to choose the right PPC platform for your goals.
  2. Creating an account on Google Ads or Bing Ads.
  3. Structuring a PPC campaign: Campaigns, ad groups, and keywords.
  4. Setting budgets and bid strategies.
Keyword Research for PPC
  1. Importance of keywords in PPC campaigns.
  2. Tools for keyword research: Google Keyword Planner, SEMrush, and Ahrefs.
  3. Types of keywords: Broad match, phrase match, exact match, and negative keywords.
  4. Competitor analysis for keyword discovery.
Writing Effective Ad Copy
  1. Elements of a great PPC ad: Headline, description, and call-to-action.
  2. Best practices for creating compelling and clickable ad copy.
  3. A/B testing ad copy for optimization.
  4. Using ad extensions to enhance ad performance.
Designing Landing Pages for PPC
  1. Importance of landing pages in PPC success.
  2. Best practices for high-converting landing pages.
  3. Aligning landing page content with ad messaging.
  4. Tools for designing and testing landing pages: Unbounce, Instapage, and Elementor.
Budget Management
    • Allocating budgets across campaigns and platforms.
    • Monitoring daily and monthly spending.
    • Adjusting bids for cost-effective results.
    • Avoiding overspending with bid caps and budget controls..
Capstone Project
  1. Develop a Complete PPC Campaign
    • Choose a product or service to advertise.
    • Conduct keyword research and create ad groups.
    • Design ad copy and a landing page for the campaign.
    • Set up tracking and provide a performance analysis plan

Training Features

Hands-On Exercises

Set up real or mock campaigns on Google Ads or Bing Ads.

Practical Tools

In-depth tutorials on keyword research tools, landing page builders, and analytics platforms.

Real-World Scenarios

Case studies of successful PPC campaigns across different industries.

Beginner-Friendly Approach

Focused on introducing PPC fundamentals in a simple and actionable way.

Optimization Techniques

Strategies for improving ad performance and ROI.

Certification

Earn a certificate to demonstrate your PPC advertising proficiency.

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