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Mobile Marketing Basics

Understand mobile marketing strategies to engage users and optimize campaigns for mobile devices.

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Certificate :

After Completion

Start Date :

10-Jan-2025

Duration :

30 Days

Course fee :

$150

COURSE DESCRIPTION:

  1. Understand the core principles of mobile marketing as a vital aspect of contemporary digital strategies.

  2. Gain insights into key methods for engaging customers via mobile platforms such as apps, SMS, social media, and advertising.

  3. Discover how to design impactful campaigns, utilize analytics, and enhance the mobile user experience to foster business expansion.

CERTIFICATION:

  1. Earn a Certified Mobile Marketing Specialist credential, validating your expertise in creating impactful mobile marketing campaigns.

LEARNING OUTCOMES:

By the conclusion of the course, participants will possess the skills to:

  1.  Recognize the significance of mobile marketing within a digital strategy framework.

  2. Create campaigns that are mobile-optimized, focusing on user habits and preferences.

  3. Leverage SMS and push notifications to enhance customer interaction and engagement.

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Course Curriculum

Introduction to Mobile Marketing
  1. What is Mobile Marketing?
  2. Importance of mobile as a marketing channel.
  3. Trends and statistics in mobile usage and marketing.
  4. Differences between desktop and mobile marketing strategies.
Mobile Marketing Channels
  1. SMS and MMS Marketing
    • Creating effective text message campaigns.
    • Compliance with privacy regulations (GDPR, TCPA).
  2. Mobile Apps
    • App store optimization (ASO).
    • Leveraging push notifications for user engagement.
  3. Mobile Web
    • Designing mobile-friendly websites.
    • Accelerated Mobile Pages (AMP).
  4. Mobile Advertising
    • Ad formats: Banner, interstitial, video, and native ads.
    • Platforms: Google Ads, Facebook Ads, and TikTok Ads.
Mobile SEO
  1. Importance of mobile-first indexing.
  2. Optimizing content for mobile search engines.
  3. Local SEO strategies for mobile users.
  4. Page speed optimization and mobile-friendly UX.
Mobile Analytics
  1. Tools for tracking mobile metrics (Google Analytics, Mixpanel, Firebase).
  2. Key performance indicators (KPIs) for mobile campaigns.
    • Click-through rates (CTR).
    • App downloads and retention.
    • Conversion rates.
  3. Analyzing and improving mobile user behavior.
Mobile Social Media Marketing
  1. Leveraging platforms like Instagram, Snapchat, and TikTok.
  2. Creating mobile-optimized content for social media.
  3. Influencer marketing strategies for mobile platforms.
Mobile Payment and E-commerce
  1. Trends in mobile commerce (m-commerce).
  2. Mobile payment systems (Apple Pay, Google Pay).
  3. Best practices for mobile checkout experiences.
  4. Building trust and security for mobile transactions.
Location-Based Marketing
  1. Geo-targeting
    • Delivering personalized ads based on location.
  2. Beacon Technology
    • Enhancing in-store experiences through proximity marketing.
  3. Geofencing
    • Triggering mobile alerts for users entering predefined areas.
Capstone Project
  1. Mobile Marketing Campaign Development
    • Create a comprehensive mobile marketing strategy for a mock brand.
    • Include mobile SEO, app engagement, video marketing, and location-based targeting.
    • Analyze results and optimize campaigns based on KPIs.

Training Features

Real-World Case Studies

Insights from successful mobile marketing campaigns.

Hands-On Projects

Practice creating mobile ads, analyzing analytics, and optimizing campaigns.

Latest Tools and Techniques

Training on tools like Firebase, Google Ads, and mobile analytics platforms.

Focus on Compliance

Guidance on navigating legal and ethical aspects of mobile marketing.

Career Preparation

Resources for roles in digital marketing and mobile marketing.

Certification

Receive a certificate upon successful completion of the course.

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