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Marketing Automation with HubSpot

Optimize your marketing strategies using HubSpot’s advanced automation tools.

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Certificate :

After Completion

Start Date :

10-Jan-2025

Duration :

30 Days

Course fee :

$150

COURSE DESCRIPTION:

  1. Optimize your marketing strategies using HubSpot’s advanced automation tools.

  2. This course offers insights into developing and overseeing automated campaigns.

  3. Learn to segment your audience effectively and nurture leads efficiently.

  4. Ideal for marketers and business owners seeking to maximize productivity.

  5. Discover how to utilize HubSpot to boost your marketing return on investment.

CERTIFICATION:

  1. Earn a Certified HubSpot Marketing Automation Specialist credential, demonstrating your proficiency in building automated workflows and campaigns.

LEARNING OUTCOMES:

By the conclusion of the course, participants will possess the skills to:

  1. Grasp the basics of marketing automation and HubSpot’s role in it.

  2. Configure HubSpot to meet your marketing requirements.

  3. Develop and enhance automated workflows for nurturing leads and email campaigns.

  4. Segment your audience to provide tailored content.

  5. Streamline repetitive marketing activities, including email follow-ups and social media management.

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Course Curriculum

Introduction to Marketing Automation
  1. What is marketing automation?
  2. Benefits of marketing automation for businesses.
  3. Overview of HubSpot as a marketing automation platform.
  4. Key features of HubSpot: CRM, marketing, sales, and service hubs.
Getting Started with HubSpot
  1. Setting up a HubSpot account.
  2. Navigating the HubSpot dashboard and tools.
  3. Understanding HubSpot’s CRM and its role in marketing automation.
  4. Integrating HubSpot with other tools and platforms.
Building and Managing Contact Lists
  1. Importing, segmenting, and managing contacts in HubSpot CRM.
  2. Creating dynamic and static contact lists.
  3. Using custom properties and tags for segmentation.
  4. GDPR compliance and maintaining contact data integrity.
Email Marketing with HubSpot
  1. Designing email campaigns with HubSpot’s drag-and-drop editor.
  2. Personalizing emails using contact properties and dynamic content.
  3. A/B testing email campaigns for improved performance.
  4. Analyzing email metrics: Open rates, click-through rates, and more.
Creating Workflows for Automation
  1. Introduction to HubSpot workflows and their applications.
  2. Automating email follow-ups, lead nurturing, and customer onboarding.
  3. Setting up triggers, actions, and conditions in workflows.
  4. Monitoring and optimizing workflow performance.
Lead Scoring and Nurturing
  1. Understanding lead scoring and its importance.
  2. Setting up lead scoring models in HubSpot.
  3. Automating lead nurturing campaigns for different stages of the buyer’s journey.
  4. Qualifying leads for sales handoff using HubSpot workflows.
Content Marketing and Automation
    • Managing and automating blog posts with HubSpot.
    • Creating and scheduling social media posts.
    • Automating content recommendations for website visitors.
    • Using HubSpot’s SEO tools for content optimization.
    •  
Capstone Project
  1. Develop a HubSpot Marketing Automation Plan
    • Create a complete automation strategy for a business.
    • Design and automate workflows for lead nurturing and email marketing.
    • Set up a landing page, form, and contact segmentation strategy.
    • Present insights and optimization strategies based on analytics.

Training Features

Hands-On Practice

Practical exercises using HubSpot’s tools for email, workflows, and analytics.

Real-World Applications

Case studies of successful HubSpot marketing automation campaigns.

Personalized Learning

Step-by-step guidance tailored to different business needs and industries.

Comprehensive Tool Coverage

In-depth training on HubSpot’s CRM, email, content, and automation tools.

Actionable Insights

Learn how to optimize campaigns based on data and analytics.

Certification

Earn a certificate demonstrating your HubSpot marketing automation expertise.

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