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Local SEO for Small Businesses

Enhance your small business’s online presence through Local SEO.

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Certificate :

After Completion

Start Date :

10-Jan-2025

Duration :

30 Days

Course fee :

$150

COURSE DESCRIPTION:

  1. Enhance your small business’s online presence through Local SEO.

  2. Designed for small business owners, marketers, and entrepreneurs seeking local customer engagement.

  3. Discover techniques to optimize your website effectively.

  4. Utilize Google Business Profile to improve visibility.

  5. Master local search rankings to increase foot traffic and business growth.

CERTIFICATION:

  1. Earn a Certified Local SEO Specialist credential, showcasing your expertise in optimizing businesses for local search.

LEARNING OUTCOMES:

By the conclusion of the course, participants will possess the skills to:

  1. Grasp the basics of Local SEO and its significance for small enterprises. 

  2. Enhance your Google Business Profile to increase visibility.

  3. Conduct local keyword research to reach the appropriate audience. 

  4. Establish and oversee local citations and directory entries.

  5. Apply on-page SEO techniques specifically designed for local queries.

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Course Curriculum

Introduction to Local SEO
  1. What is Local SEO?
  2. Importance of Local SEO for small businesses.
  3. Understanding the local search ecosystem.
  4. Key differences between local and traditional SEO.
Building a Strong Online Presence
  1. Setting up and optimizing Google Business Profile (formerly Google My Business).
  2. NAP consistency: Name, address, and phone number across platforms.
  3. Creating and optimizing Bing Places for Business.
  4. Leveraging online directories: Yelp, Yellow Pages, and niche-specific listings.
Keyword Research for Local SEO
  1. Finding local keywords with tools like Google Keyword Planner, Ahrefs, and SEMrush.
  2. Long-tail vs. short-tail keywords for local search.
  3. Incorporating location-based keywords into content.
  4. Competitor analysis for local keyword strategy.
On-Page SEO for Local Websites
  1. Optimizing title tags, meta descriptions, and headers with local keywords.
  2. Adding location pages for multi-location businesses.
  3. Structuring URLs for local relevance.
  4. Creating high-quality, locally relevant content.
  1. Building partnerships with local businesses and organizations.
  2. Getting backlinks from local blogs, newspapers, and community websites.
  3. Participating in sponsorships, local events, and community initiatives.
  4. Leveraging online press releases for local exposure.
Online Reviews and Reputation Management
  1. Importance of online reviews for local rankings.
  2. Encouraging customers to leave reviews on Google, Yelp, and other platforms.
  3. Responding to positive and negative reviews professionally.
  4. Tools for managing online reviews and monitoring reputation.
Local Citations and Listings
  1. What are local citations, and why are they important?
  2. Ensuring citation accuracy across platforms.
  3. Using tools like Moz Local, BrightLocal, and Whitespark for citation management.
  4. Identifying and fixing duplicate or inconsistent citations.
Mobile Optimization
  1. Importance of mobile-friendliness for local searches.
  2. Ensuring a responsive website design.
  3. Optimizing site speed for mobile users.
  4. Creating click-to-call and click-to-map functionalities.
Capstone Project
  1. Develop a Local SEO Strategy
    • Choose a small business (real or hypothetical) and create a comprehensive Local SEO plan.
    • Optimize a mock Google Business Profile and citation listings.
    • Present strategies for keyword targeting, content, and link building.

Training Features

Hands-On Training

Practical exercises to optimize Google Business Profiles and local citations.

Real-World Examples

Case studies of successful local SEO campaigns.

Tool Tutorials

In-depth guidance on using BrightLocal, Moz Local, and Google Analytics.

Mobile and Voice Search Optimization

Learn advanced strategies for reaching mobile and voice search users.

Local Business Insights

Tips tailored for specific industries (e.g., retail, restaurants, and service-based businesses).

Certification

A certificate showcasing your Local SEO expertise.

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