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Game Monetization and Publishing

Discover effective strategies for monetizing and publishing video games in a competitive landscape.

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Certificate :

After Completion

Start Date :

10-Jan-2025

Duration :

30 Days

Course fee :

$150

COURSE DESCRIPTION:

  1. Discover effective strategies for monetizing and publishing video games in a competitive landscape.
  2. Gain insights into diverse monetization models, publishing workflows, and marketing strategies to enhance revenue and audience engagement.
  3. Acquire knowledge on free-to-play systems and premium game releases to excel in the game publishing industry.

CERTIFICATION:

  1. Earn a Certified Game Monetization and Publishing Specialist credential, showcasing your expertise in designing profitable monetization strategies and navigating the game publishing landscape.

LEARNING OUTCOMES:

By the conclusion of the course, participants will possess the skills to:

  1. Explore various monetization approaches, such as free-to-play, subscription, and premium models.

  2. Formulate in-game revenue strategies, including microtransactions, downloadable content, and in-app purchases.

  3. Manage the game publishing journey, focusing on collaboration with publishers or pursuing self-publishing options.

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Course Curriculum

Introduction to Game Monetization
  1. Overview of the gaming industry and revenue models.
  2. Types of games and their monetization strategies: Mobile, PC, Console, and Cloud gaming.
  3. Key considerations for monetization: Player engagement, retention, and ethical practices.
Revenue Models in Gaming
  1. Premium Games: One-time purchase model.
  2. Freemium Games: Free-to-play with in-app purchases (IAPs).
  3. Subscription Models: Examples like Xbox Game Pass and PlayStation Plus.
  4. Ad-Supported Games: Integrating ads without disrupting player experience.
  5. Case studies: Successful implementation of each model.
Designing In-Game Purchases
  1. Types of in-game purchases: Consumables, cosmetics, and subscriptions.
  2. Balancing in-game economies: Avoiding pay-to-win mechanics.
  3. Personalization and targeting for microtransactions.
  4. Tools and platforms for managing in-game stores.
Advertising in Games
  1. Types of in-game ads: Banner ads, interstitials, rewarded videos, and native ads.
  2. Strategies to minimize ad fatigue and enhance player experience.
  3. Partnering with ad networks: Google AdMob, Unity Ads, etc.
  4. Tracking ad performance and optimizing for revenue.
Game Publishing Process
  1. The role of game publishers in the development cycle.
  2. Types of publishing deals: Traditional, self-publishing, and hybrid models.
  3. Selecting the right publishing platform: Steam, Epic Games Store, Google Play, Apple App Store.
  4. Licensing, legal considerations, and compliance.
Market Research and Target Audience
  1. Identifying your game’s target demographic.
  2. Conducting competitor analysis to identify gaps and opportunities.
  3. Leveraging player feedback for better monetization strategies.
  4. Localizing games for global audiences.
Launching Your Game
  1. Pre-launch Planning: Marketing campaigns, building anticipation, and beta testing.
  2. Launch Day Strategy: Managing downloads, reviews, and bug fixes.
  3. Post-Launch Support: Rolling out updates, addressing issues, and engaging with the community.
  4. Measuring launch success using KPIs.
Capstone Project
  1. Create a Monetization Plan for a Game
    • Design a monetization strategy tailored to a specific game genre.
    • Propose in-game purchase options, ad placements, and a retention plan.
    • Present a go-to-market publishing strategy with projected revenue metrics.

Training Features

Comprehensive Revenue Models

Explore all major monetization strategies and their implementation.

Real-World Case Studies

Learn from successful and failed examples of game monetization.

Practical Exercises

Design in-game purchase systems and ad integration plans.

Analytics and Optimization

Gain hands-on experience with tools to measure and improve monetization performance.

Industry Insights

Guest lectures and interviews with game publishers and monetization experts.

Certification

Earn a recognized certificate in Game Monetization and Publishing.

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