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Email Marketing with Mailchimp

The Mailchimp Email Marketing course provides essential skills for creating, managing, and enhancing email campaigns on the Mailchimp platform.

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Certificate :

After Completion

Start Date :

10-Jan-2025

Duration :

30 Days

Course fee :

$150

COURSE DESCRIPTION:

  1. The Mailchimp Email Marketing course provides essential skills for creating, managing, and enhancing email campaigns on the Mailchimp platform.

  2. Suitable for novices and marketers aiming to utilize email as a primary communication tool.

  3. Participants will acquire techniques for designing captivating emails and developing segmented mailing lists.

  4. The course covers automation of workflows to streamline processes.

  5. Learners will also analyze campaign performance to improve conversion rates.

CERTIFICATION:

  1. Participants obtain a Certificate of Completion from the training organization.

  2. Equips learners for various certifications, including:

  3.  Mailchimp Foundations Certification

LEARNING OUTCOMES:

By the conclusion of the course, participants will possess the skills to:

  1. Grasp the basics of email marketing and its significance in digital strategies.

  2. Utilize Mailchimp’s features to create, design, and tailor email campaigns.

  3. Construct and categorize email lists to effectively reach targeted audience segments.

  4. Implement automated email workflows for onboarding, follow-ups, and re-engagement.

  5. Evaluate email campaign effectiveness through Mailchimp’s analytics capabilities.

  6. Formulate strategies to enhance open rates, click-through rates, and conversion rates.

  7. Leverage A/B testing to optimize email content and design.

  8. Ensure compliance with email marketing regulations and best practices.

  9. Integrate email marketing with other digital marketing channels for cohesive strategies.

  10. Continuously refine email marketing tactics based on performance data and audience feedback.

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Course Curriculum

Introduction to Email Marketing
  1. Basics of email marketing and why it matters
  2. Overview of Mailchimp and its features
  3. Understanding email marketing compliance (e.g., GDPR, CAN-SPAM Act)
Setting Up Mailchimp
  1. Creating an account and navigating the dashboard
  2. Setting up a professional email domain
  3. Integrating Mailchimp with other tools and platforms
Designing Email Campaigns
  1. Using templates and drag-and-drop editors
  2. Writing effective email copy and CTAs
  3. Designing responsive emails for all devices
List Building and Segmentation
  1. Importing and managing subscriber lists
  2. Best practices for growing email lists organically
  3. Creating audience segments for personalized messaging
Email Automation and Workflows
  1. Setting up automated email series (e.g., welcome emails, drip campaigns)
  2. Using triggers and conditions to personalize workflows
  3. Best practices for lifecycle email marketing
Performance Analytics
  1. Tracking key metrics: open rates, CTRs, and conversions
  2. Interpreting reports and identifying areas for improvement
  3. A/B testing for email subject lines, content, and design
Strategies for Engagement
  1. Improving deliverability and avoiding spam filters
  2. Personalization techniques to enhance user experience
  3. Crafting compelling subject lines and content
Advanced Features and Integrations
  1. Using Mailchimp for e-commerce and retargeting
  2. Integrating with social media platforms for campaigns
  3. Leveraging Mailchimp API for custom applications

Training Features

Step-by-Step Tool Demonstrations

Live walkthroughs of creating and managing email campaigns.

Customizable Templates

Access to professionally designed templates for various industries.

Hands-On Practice

Assignments to create real-world email campaigns and workflows.

Case Studies

Insights into successful email marketing campaigns using Mailchimp.

Performance Reviews

Detailed feedback on your email campaigns and automation setups.

Resource Library

Downloadable guides, checklists, and best practices.

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