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Digital Marketing Analytics

The Digital Marketing Analytics course provides essential skills for evaluating and enhancing digital marketing efforts.

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Certificate :

After Completion

Start Date :

10-Jan-2025

Duration :

30 Days

Course fee :

$150

COURSE DESCRIPTION:

  1. The Digital Marketing Analytics course provides essential skills for evaluating and enhancing digital marketing efforts.

  2. Emphasizing tools, methods, and strategies, it instructs on extracting valuable insights from data.

  3. Participants will explore web analytics, social media metrics, ROI assessment, and data visualization techniques.

  4. The course aims to empower learners to make data-driven marketing choices.

  5. It prepares individuals to optimize performance across multiple digital channels.

CERTIFICATION:

  1. Participants are awarded a Certificate of Completion by the training provider.

  2. Equips learners for certifications including:

  3. Google Analytics Individual Qualification (GAIQ)

LEARNING OUTCOMES:

By the conclusion of the course, participants will possess the skills to:

  1. Recognize the importance of analytics in digital marketing approaches.

  2. Acquire skills to install and configure analytics platforms such as Google Analytics and Adobe Analytics.

  3. Monitor and evaluate essential performance metrics (KPIs) for marketing campaigns.

  4. Develop expertise in analyzing data from social media, email, and paid advertising channels.

  5. Design engaging dashboards and reports utilizing tools like Google Data Studio.

  6. Utilize insights to enhance return on investment (ROI) and guide strategic marketing choices.

  7. Understand data visualization techniques for clearer communication of analytics findings.

  8. Implement best practices for data collection and management in marketing efforts.

  9. Stay updated on emerging analytics trends and tools in the digital marketing landscape.

  10. Foster a data-driven culture within marketing teams for continuous improvement.

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Course Curriculum

Introduction to Digital Marketing Analytics
  1. Importance of data in marketing
  2. Overview of analytics tools and platforms
  3. Key metrics and KPIs in digital marketing
Web Analytics Fundamentals
  1. Setting up Google Analytics (GA4)
  2. Understanding user behavior: sessions, bounce rates, and time on site
  3. Tracking goals, conversions, and funnels
Social Media Analytics
  1. Analyzing data from platforms like Facebook, Instagram, Twitter, and LinkedIn
  2. Measuring engagement, reach, and impressions
  3. Identifying trends and audience insights
Campaign Performance Analysis
  1. Tracking paid ad performance on Google Ads and Meta Ads
  2. Calculating click-through rates (CTR) and cost-per-click (CPC)
  3. Evaluating ROI for ad campaigns
Email and Content Analytics
  1. Tools for analyzing email marketing performance
  2. Measuring open rates, click rates, and unsubscribe rates
  3. Assessing content effectiveness using heatmaps and scroll depth
Data Visualization and Reporting
  1. Building custom dashboards with Google Data Studio
  2. Creating insightful visualizations and infographics
  3. Reporting best practices for stakeholders
Advanced Analytics Techniques
  1. Introduction to predictive analytics and machine learning in marketing
  2. Segmentation and cohort analysis
  3. Attribution modeling: understanding the customer journey

Training Features

Hands-On Tool Demonstrations

Live walkthroughs of Google Analytics, Google Ads, and Data Studio.

Real-World Campaign Analysis

Practice analyzing real marketing data sets.

Interactive Assignments and Quizzes

Test understanding through exercises and scenario-based questions.

Personalized Feedback on Reports

Get expert critique on analytics reports and dashboards.

Access to Industry Experts

Attend guest lectures from seasoned digital marketers.

Case Studies and Best Practices

Study the analytics strategies of top brands.

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